Google Analytics 4 Is Here: Why You Need To Update Now (And How You Do It)

If you’ve visited your Google Analytics dashboard recently, you’ve probably noticed the warning about Google Analytics 4 at the top of the page: On July 1, 2023, Google’s Universal Analytics will no longer process new data. You might see that date and think you have a while to make the switch, but you will actually…
from The SITS Girls https://www.thesitsgirls.com/web-traffic/google-analytics-4/